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A company’s long-term survival depends on paying attention to both financial and social metrics. As fiduciaries, we need to keep in mind the importance of demonstrating not only WHAT we do, but WHY we do it.A recent article in the Harvard Business Review highlights the importance of proper corporate social responsibility in attracting good employees, meeting financial objectives, and ensuring the long-term viability of the business enterprise.  As Novo Nordisk CEO Lars Sørensen articulates in the article: “Our philosophy is that corporate social responsibility is nothing but maximizing the value of your company over a long period of time, because in the long term, social and environmental issues become financial issues.”
From the Global Fiduciary Standard of Excellence, S-2.7: “When socially responsible investment strategies are elected, the strategies are structured appropriately.”